Welcome to a playful universe of color and clouds. 

A family atelier since 2019. 

All our pieces are lovingly crafted in a small workshop surrounded by cornfields, eucalyptus, and oak trees. Always made by hand and always inspired a desire to create what creative people would feel the most comfortable in.

While we work, the vegetable garden waits to be tended to. If the weather is kind, we’ll take lunch in a sunny spot outside of the greenhouse and unearth dinner from the soil, ready for the evening’s meal.

Back in the workshop, we browse the rolls of lace, silk and cashmere spilling out from studio shelves. Each piece we create is custom made, leftover fabric is made into embroidered pillows, headbands, with a special attention to having as little waste as possible.  

On the way home, through fog, rain, or with a glowing sunset at our backs, we think big ideas for tomorrow, and all the days that follow.

Welcome to the Madeleine Simon Studio family.




I sought to create a playful and effortless approach to design, that represents how women want to dress and look with room for personality, contrasts, experimentation and nostalgia.

I want to create garments where our living soul thrives. Where the garment tells the world something about it's inhabitant without speaking. There's a word for it in Japanese, "yorishiro" it refers to giving a physical space for someones spirit to dwell in. Where the outside represents the inside. 

For the past 10 years I've been working on developing an aesthetic based on the emotion of nostalgia, feelings from my childhood, a sort of hyper contemporary Scandinavian aesthetic with a touch of wild southern desert babe. 

Is that vintage? Is a question regularly posed when first introduced to my collections. No, it's neo-vintage. 

"We have art in order to not die from the truth." -Nietzsche.  


Madeleine Simon